Agency: Home [previously Hammerfest]
Responsible for social strategy, creative ideation, and content rollout for The Social Hub’s brand narrative campaign.
‘Make Room for What Matters’ connects to both their product and their purpose, they physically create spaces for what matters and then fill them with community and connection.
Agency: Colourcake
Responsible for the social strategy and creative development for a full-funnel social campaign to launch two new hotel openings, in Glasgow and San Sebastián.
Agency: Wunderman Thompson UK
Responsible for social strategy and creative concept, as well as content production oversight.
To demonstrate the long-lasting energy of Duracell batteries, we challenged football fans on TikTok to ‘keepy-uppy’ up with the Duracell Bunny.
To enter the competition, fans had to use TikTok’s duet function and keep the football in the air for over 10 seconds for a chance to win a football stadium tour or a VIP hospitality experience.
Scan the QR code to head over to TikTok if you think you can outlast the Duracell Bunny!
Read more here.
Agency: Whale Amsterdam
Responsible for developing a social rollout strategy and creating social-first content for Turkish Airlines ‘Pangea’ Super Bowl (2022) ad featuring Morgan Freeman.
Read more here.
Agency: Wunderman Thompson
Responsible for social strategy and creative concept, as well as content production oversight.
Brief: Communicate the longevity of Duracell Optimum batteries and increase top-of-mind awareness, in a space where everyone is competing for attention.
Idea: An AR game hosted on Instagram Stories with a retro 8-bit version of the Duracell Bunny who had to be steered through obstacle courses whilst he gets faster - with an added competition element for whoever could last the longest.
Scan the QR code Bunny’s holding to play the game yourself!
Read more here.
Agency: Wunderman Thompson UK
Responsible for leading social content creation for Duracell to communicate optimum power through planned always-on content and reactive content.
Agency: Rankin Creative
Responsible for the global social rollout strategy and content ideation for the new Mercedes-AMG launch campaign #areyouAMGready
Agency: Rankin Creative
Responsible for the global social rollout strategy and content ideation for the all-new Mercedes-AMG SL ‘The Star is Reborn’ campaign.
Agency: R/GA London
Responsible for creating an editorial content series for social to showcase other craftsmanships that can be completed within the time it takes to pour the perfect pint of Guinness; 119.5 seconds.
Agency: Mission, London
Photographer: Albert Watson
The 2019 Pirelli Calendar concept ‘Dreaming’ celebrates successful and talented women, starring Gigi Hadid, Julia Garner, Misty Copeland, Laetitia Casta, and Alexander Wang.
Albert Watson shot a series of short films and cinematic images, alongside BTS content to tease the launch of this year’s iconic calendar on Pirelli’s global social channels.
Responsible for channel strategy, ideation of social-first content, and content calendar curation and planning.
Scroll to see how the full-length film and calendar photography was curated into compelling social content.
Agency: OLIVER
Responsible for creating the McDonald’s UK Social Playbook.
This included defining content pillars, creating a localised social content framework, identifying a platform-first approach, evolving how McDonald’s UK look and sound on social, and guidelines on how to approach cultural moments and trending topics.
Agency: R/GA London
Responsible for creating an editorial content series on YouTube and Instagram to show the variety of cocktails Haig Club whisky complements.
Agency: R/GA London
Responsible for creating editorial social strategy and brand storytelling for Haig Club whisky, through a series of YouTube films and Instagram shorts. #HomeofHaigClub
Agency: Anomaly
Responsible for developing a social channel strategy and giving a platform to a cause the world can no longer ignore.
Both raising awareness to consumers of the biggest cleanup in history, and defining their B2B positioning for partner acquisition.
Agency: R/GA London
Responsible for editorial content strategy, creative concepts, writing shot lists, briefing photographers, and capturing BTS content for social.
Guinness partnered with Meatopia food festival to create a first-time event at The Open Gate Brewery in Dublin. Six live-fire chefs. Six bespoke meat dishes. Six Guinness beers. Hundreds of food influencers. And a whole lot of content.
Agency: R/GA London
Responsible for social strategy and ideation for reactive content.
From International Women’s Day to Pride, the Rugby World Cup to Valentine’s Day, the Dolly Parton meme to lockdown.
Agency: R/GA London
Responsible for defining editorial content pillars for Guinness global, and creating social-first content around food and beer pairings.
Agency: Rankin Creative
Responsible for creating the comms strategy across social, PR, and OOH for the Rolls-Royce exclusive members' club, Whispers.
Agency: R/GA London
Responsible for creating social content around cultural moments for Haig Club. For Father’s Day, David Beckham ropes in his Dad to talk fatherhood over a whisky.
Agency: Rankin Creative
Responsible for developing a comms approach and social media strategy for Aston Martin’s global channels. This included defining content pillars, platform strategy, posting frequencies, and refining a Britishness and wittyness to their TOV.
Agency: R/GA London
Taste of London 2019 saw the launch of The Guinness Fire Pit, with flame-spitting demos and dishes from top chefs. We captured live event footage, as well as food and beer pairing content for social.
Responsible for editorial & social strategy, writing shot lists, creating IG storyboards, content calendar curation, social copywriting, and content publishing.
Agency: R/GA London
Responsible for creating content remotely during the first Covid-19 lockdown, when pubs had shut their doors, but Guinness fans still wanted to enjoy a pint of the black stuff.
Agency: Ogilvy Social.Lab, Amsterdam
Responsible for leading the social rollout strategy and consulting with local markets for best practice and content optimisation across Philips upcoming global product launches.
Agency: Holler London / Leo Burnett
Responsible for creating cultural and timely reactive content across Twitter and Instagram for Cocio chocolate milk.
Agency: Anomaly Amsterdam
KAYALI is the first fragrance line by Huda Beauty, designed to be layered to create unlimited moods, which was reflected visually in the campaign.
Responsible for social comms strategy, influencer strategy, content calendar curation, and capturing BTS social content in Dubai.
Agency: R/GA London
For International Stout Day 2019, Guinness wanted to showcase the beer process - from grain to glass. Responsible for editorial social strategy, social copywriting, content calendar curation and publishing.
Agency: R/GA London
To celebrate International Stout Day, we paired delicious dishes with different Guinness stouts at The Open Gate Brewery in Dublin. Responsible for creating a suite of social assets to plan into the content calendar - including writing the shot list, briefing the photographer, and writing the social copy.
Agency: R/GA London
As the official sponsor of the Rugby World Cup, Guinness wanted to be part of sports culture whilst practising responsible drinking during the morning matches.
Responsible for creating social content to raise awareness of the newly launched ‘232 Brew’ Guinness Coffee.
Agency: Leo Burnett London
Responsible for creating BTS footage of the Co-op Christmas ad - telling the personal stories of those who give back to their communities through local causes across the country.
Agency: R/GA London
With the objective of showing Guinness’ diversity beyond the black stuff, we shot and shared cocktail recipes using a splash of stout.
Responsible for editorial & social strategy, ideation, content calendar curation, social copywriting, and content publishing.
