Agency: Wunderman Thompson

Responsible for social strategy and creative concept, as well as content production oversight.

Brief: Communicate the longevity of Duracell Optimum batteries and increase top-of-mind awareness, in a space where everyone is competing for attention.
Idea: An AR game hosted on Instagram Stories with a retro 8-bit version of the Duracell Bunny who had to be steered through obstacle courses whilst he gets faster - with an added competition element for whoever could last the longest.

Scan the QR code Bunny’s holding to play the game yourself!

Read more here.