Agency: Mission, London

Photographer: Albert Watson

The 2019 Pirelli Calendar concept ‘Dreaming’ celebrates successful and talented women, starring Gigi Hadid, Julia Garner, Misty Copeland, Laetitia Casta, and Alexander Wang.

Albert Watson shot a series of short films and cinematic images, alongside BTS content to tease the launch of this year’s iconic calendar on Pirelli’s global social channels.

Responsible for channel strategy, ideation of social-first content, and content calendar curation and planning.

Scroll to see how the full-length film and calendar photography was curated into compelling social content.